I am willing to help anyone who is willing to help themselves!
It still really surprises me when I find that people, I meet do not know their target market!
When I networked back in 2008/9 when I was looking for employment but also building my network, I spoke to many people across the Thames Valley at events and I would listen to them intently when I was engaged in conversations. Regardless if it was a short or longer conversation, I walked away often not knowing how I could help them!
Fast forward to early this year and my decision to go part time and to set up in business. One of my core strategies was to network and find new relationships and build on existing ones. So, I started to go out to groups both old and new and to my surprise nothing much had changed!
Build strong relationships that endure
On the upside the relationships I had made some 8-10 years ago were solid, re meeting my network was very easy, as I had kept the relationship going via LinkedIn. In fact, some people would say my name before I could recall theirs, and when I questioned them it was because they had followed me on LinkedIn so were a virtual part of my journey.
The relationship was strong and all I had to do now was make them aware of what I was looking for, my core market and my ideal client. This I found relatively easy as I had 2 very clear target markets and I would the person know what one of them was. I had learnt from the past that the clarity of the target market you told them about helped them help you. So, I never mixed up the 2 markets but as my products and services were the same for both I certainly made them aware of them.
Being clear helps others be clear with their response
By doing this I was able to get referrals and suggestions from my network, sometimes immediately on us meeting for the first time in 8 years. Because I made it very easy to understand what I was looking for they were more than happy to help.
So how did I make it easy for them? Well I just told them the following for my ideal referral/client
1/ the position of the person
2/ the Industry
3/ the geographical location
Tell us and we can hep
It is the same for me and if someone is clear on those 3 points, I can usually signpost them. In fact, I do it with relish as they have made it easy for me and they are in a minority.
Also, if someone is clear on their “ideal Client” I will usually give them a quick guide on how to refine their search on LinkedIn, so they get far better results. It is the computer version of the verbal targeting and you get better results the clearer you make it.
So please stop saying “someone or anyone” and let your network help you.
This blog is written by Tony Silver, author of Networking; It's all about the room, and is based on 40 years experience working in businesses.
Tony has been in business for over 40 years, starting as a mechanical engineering Apprentice, then in his mid 20's he ran a department that was invoicing £1M a month. In his 30's he became joint Owner/Director of a company with sole UK responsibility. In his 40's he was an Account Director with a portfolio of well known names.
Made redundant in 2008 he has built up an extremely strong network in the Thames Valley. He achieved this by networking extensively and then taking the relationships onto LinkedIn. This has allowed him to secure a job, strengthen his network and in 2017 decide to set up the business as it is now